Back to our work
Case Study · Live Client

Taking a college kid's businessto the mainstage.

Kohltra Exterior Cleaning · Lisle, IL & the western Chicago suburbs · Locally owned

The owner had the skill and the drive — what he didn't have was a full schedule or a way to market himself while he was out doing the work. So we built him a machine that runs the marketing for him: get found everywhere customers look, earn reviews on autopilot, and keep leads coming in around the clock.

Our Work
Kohltra's revamped site
Kohltra homepageKohltra 4-step processKohltra service-area mapKohltra call-to-actionKohltra FAQ

The live site, in production today.

Why it compounds

One engine that keeps feeding itself.

Ads drive traffic into a funnel built to convert. Booked jobs turn into Google reviews, reviews lift his Map ranking and reputation, and that reputation brings referrals and repeat customers on its own. Each loop makes the next one cheaper — more leads, more money, without starting from zero every month.

Social ads
Targeted ads drive local traffic
Website funnel
A high-performing site turns clicks into quotes
Jobs booked
Quotes become paid work on the calendar
Google reviews
Every job lifts his reputation & Map ranking
Referrals & repeats
Word of mouth sends the next customer
…and the cycle repeats — more leads, more money.
Found
Maps, AI search engines & Google search bars
+0
Google reviews on autopilot
0+
Pages, built to be discovered
Live
Marketing while he's busy, sleeping, or off

The challenge

  • The core problemAn ambitious owner with the skills, but not enough work to fill his schedule.
  • No way to market efficiently while he's on the job, asleep, or off the clock.
  • Too few Google reviews for the Map Pack to take him seriously.
  • No backend built to surface him inside AI search engines.
The strategy

Four moving parts, one growth machine.

Found in all three places

Built to rank on Google's blue links, feed the local data Maps needs for the Map Pack, and the structured backend AI answer engines read — so he shows up wherever people look.

Reviews on autopilot

Backend automation turns finished jobs into a steady stream of Google reviews — the single strongest signal for ranking in Maps, built fast instead of over years.

An online business card that sells

A full visual rebrand — modern, mobile-first, quick to load — so a first-year company makes the same impression as a crew that's been around a decade.

Marketing that never sleeps

Paid social pushes local homeowners straight into the quote funnel — so leads keep coming in while he's on a job, asleep, or off the clock.

Want a growth machine like this for your business?

We'll show you where your customers are searching — and build the system that gets you found, trusted, and booked. Start with a free audit, no catch.